The Blog
Latest news and views from Culture Calling the industry leaders in print distribution and digital marketing.
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The Devil Wears Prada
CAMPAIGN OVERVIEW THE BRIEF Dewynters appointed Culture Calling to support the print distribution campaign for The Devil Wears Prada theatre production, running from mid-January to June 2026. The objective was to deliver leaflet and folio distribution across Greater London, the South East, South West, and surrounding home counties (including Kent, Essex, Surrey, Sussex, Hertfordshire, and…
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Sky Gardening Challenge 2026
in Case StudiesCAMPAIGN OVERVIEW THE BRIEF The National Trust approached us to support the promotion of their Sky Gardening Challenge 2026 – a nationwide initiative encouraging city dwellers to transform their balconies, window boxes and outside spaces into thriving green havens. The brief was to raise awareness of the challenge, drive sign-ups, and reach urban residents across…
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Case Study: Jock McFadyen and Jem Finer: Underground (and Surfaces)
in Case StudiesCAMPAIGN OVERVIEW THE BRIEF Guildhall Art Gallery confirmed the exhibition “Jock McFadyen and Jem Finer: Underground (and Surfaces)”, running from 27 February – 20 September 2026. The client wanted to reach audiences interested in contemporary art and sound-based projects, particularly visitors to museums, music, and sound-art venues in the City of London and neighbouring boroughs.…
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Glow Wild ’25
in Case StudiesCAMPAIGN OVERVIEW THE BRIEF The client wanted to raise awareness and drive attendance for Glow Wild 2025, the popular winter lantern trail at Wakehurst. The focus was on reaching local families and leisure audiences across Sussex, encouraging early ticket purchases and seasonal event planning. THE CAMPAIGN For Glow Wild 2025, we delivered a targeted multi-channel…
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Birmingham Royal Ballet at Sadler’s Wells – Don Quixote
in NewsCAMPAIGN OVERVIEW THE BRIEF Birmingham Royal Ballet approached us to support their upcoming performances at Sadler’s Wells with a targeted, multi-channel campaign designed to build awareness and drive ticket sales during the key booking window. With a highly competitive spring cultural calendar, the objective was clear: achieve strong visibility among engaged theatre-goers across North and…
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Print still drives attention and action in a digital age, Culture Calling research shows
in NewsOver the last two years, we’ve been researching how people really discover and decide to attend arts, culture and leisure experiences. The result is The Power of Print (and Digital): a short, research-led report combining UK audience surveys with wider industry evidence.
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Partenope
in NewsCAMPAIGN OVERVIEW THE BRIEF English National Opera engaged us to promote Partenope (20 November – 6 December). We recommended a poster-led campaign focused on our core areas – Southbank/Bankside, Soho/Covent Garden/Piccadilly, and Westminster/Victoria – to deliver broad geographical coverage and high visibility. Alongside print distribution, ENO also commissioned digital support, including a newsletter spotlight or…
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The Lady Mayor’s Show 2025
in InsightsCAMPAIGN OVERVIEW THE BRIEF The City of London approached us to support the promotion of the Lady Mayor’s Show 2025, marking the first time in 800 years that the event celebrates a woman taking office as Lady Mayor. The brief was to raise awareness of this historic moment, drive attendance, and increase visibility for the…
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A Campaign We Love – Wimbledon Art Fair
in InsightsThis is a campaign we have loved working on and we would love to walk you through it. The Brief To engage art enthusiasts and the local community for the Wimbledon Art Fair, we executed an integrated digital campaign staggered over the two weeks leading up to the event, supported by a print distribution. Social…
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Mapped Out: Why we’re Doubling Down on our Culture Print Maps
in NewsBy George Maguire I think that we can all agree that app-based navigation tools such as Google Maps, Apple Maps or Citymapper have changed the game in terms of how humans move around. No small thing! Through the interface of our phones, these apps get you from A to B with a clarity and precision…
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The Culture Calling Interviews: What Have We Learnt?
in InsightsOver the years, we’ve had the privilege of interviewing a diverse range of theatre directors, filmmakers, comedians, musicians, and artists from various disciplines. Here’s what we’ve learned from six of them—and how you can apply their insights to your own work. 1. The Power of Instinct with actor Katy Owen Instincts and intuition often drive…