Category: News

CAMPAIGN OVERVIEW THE BRIEF Birmingham Royal Ballet approached us to support their upcoming performances at Sadler’s Wells with a targeted, multi-channel campaign designed to build awareness and drive ticket sales during the key booking window. With a highly competitive spring cultural calendar, the objective was clear: achieve strong visibility among engaged theatre-goers across North and…

Over the last two years, we’ve been researching how people really discover and decide to attend arts, culture and leisure experiences. The result is The Power of Print (and Digital): a short, research-led report combining UK audience surveys with wider industry evidence.

CAMPAIGN OVERVIEW THE BRIEF English National Opera engaged us to promote Partenope (20 November – 6 December). We recommended a poster-led campaign focused on our core areas – Southbank/Bankside, Soho/Covent Garden/Piccadilly, and Westminster/Victoria – to deliver broad geographical coverage and high visibility. Alongside print distribution, ENO also commissioned digital support, including a newsletter spotlight or…

By George Maguire I think that we can all agree that app-based navigation tools such as Google Maps, Apple Maps or Citymapper have changed the game in terms of how humans move around. No small thing! Through the interface of our phones, these apps get you from A to B with a clarity and precision…

The past 18 months has seen a glut of online articles about the supposed return of print media, especially among today’s youth. House of Coco (1) say 2025 is the year of the print revival, Bolt Ahead (2) and Title Media (3) said it was 2024, but the fact is that since 2023, there has…

This Easter we’re launching a brand-new digital service with our friends and fellow marketing experts at Brochure Connect.  Our joint initiative combines London Calling’s digital know-how with Brochure Connect’s strong presence in the hotel sector to bring you a unique marketing opportunity. Together we have invested in high-impact digital screens, mounted on leaflet display racks…

London Calling’s all-new Museums & Galleries map hits the streets in December with 10,000 copies being distributed across over 200 display outlets in the West End, South Bank, and beyond. Featuring 34 of London’s galleries and museums, it’s the first in a series of pocket-sized visitor maps designed to showcase the best of London’s cultural…

Our 2024 survey reveals why print marketing remains a vital tool for arts promotion, combining tangible engagement and sustainable practices… Do you remember the critics that predicted vinyl records were on the way out and that digital audio would soon reign uncontested? A slam dunk! In reality, 2021 saw “vinyl records enjoy a 68% increase…

The COVID-19 pandemic revolutionised the way we work: Let’s face it we did not have much choice especially in the arts/culture sector that was hit hard. Looking at how things are working out some years on for arts and culture related companies like ours, it has opened up both opportunities and challenges alike.  While remote…

With TikTok becoming the most downloaded and most used social media of our time, our move to TikTok was inevitable. Here’s what we have planned: Here’s what we are aiming to achieve: Here’s what the monetisation plan looks like currently  The exact amount of money we make depends on a dizzying range of factors that…