CAMPAIGN OVERVIEW
THE BRIEF
English National Opera engaged us to promote Partenope (20 November – 6 December). We recommended a poster-led campaign focused on our core areas – Southbank/Bankside, Soho/Covent Garden/Piccadilly, and Westminster/Victoria – to deliver broad geographical coverage and high visibility.
Alongside print distribution, ENO also commissioned digital support, including a newsletter spotlight or solus email to our London database during the first week of the run, complemented by targeted social promotion to maximise impact.
THE CAMPAIGN
To meet the tight turnaround, we delivered a poster-led campaign starting just three days before the show went live, with A3 posters in prime venues across Southbank/Bankside, Soho/Covent Garden/Piccadilly, and Westminster/Victoria. Posters were positioned for maximum visibility and remained in place for three to four weeks.This was supported by a Newsletter Spotlight during the first week of the show to our 81,000-strong UK subscriber base, alongside one week of targeted social media promotion, timed to coincide with press reviews and updated promotional materials.
THE RESULT
- Social media campaign (one week) – 24,628 Views & 580 Clicks
- Premium Slot inclusion in the Weekly Newsletter – 30% open rate + 1.5% CTR
- Print – All posters were distributed to all relevant locations. Client was happy with the result.
THE SCOPE
| DURATION: | 4 weeks |
| LOCATION: | Online + Central London |
| DELIVERABLES: | Spotlight Story in Weekly Newsletter One-Week Social Media Boost 150 x A3 Posters distributed |
“Partenope… is a triumphant revival… a glorious show – achingly stylish and wonderfully witty, with a tremendous ensemble of singers.”
– Jane Darcy, The Reviewer’s Hub praising ENO’s production.
