Birmingham Royal Ballet at Sadler’s Wells – Don Quixote

THE BRIEF

Birmingham Royal Ballet approached us to support their upcoming performances at Sadler’s Wells with a targeted, multi-channel campaign designed to build awareness and drive ticket sales during the key booking window.

With a highly competitive spring cultural calendar, the objective was clear: achieve strong visibility among engaged theatre-goers across North and Central London, while sustaining momentum from early awareness through to performance dates.

The campaign required a strategic balance of premium cultural alignment, hyper-local neighbourhood presence, and direct digital engagement to maximise reach and conversion.

THE CAMPAIGN

We developed a multi-channel campaign across December, January, and February, combining live audience engagement, targeted print, and digital activation. This included hand-to-hand shifts at strategic locations such as Royal Opera House, leaflet and poster runs in surrounding neighbourhoods to maximise local visibility, and scheduled a solus email campaign to drive online traffic and ticket bookings in the lead-up to performances.

THE RESULT

• The campaign has created strong visibility across North and Central London in the crucial pre-show period. Neighbourhood print and hand-to-hand activity have built momentum and awareness, with the upcoming solus email set to amplify traffic and ticket bookings as the campaign moves into its final phase.