Sky Gardening Challenge 2026

THE BRIEF

The National Trust approached us to support the promotion of their Sky Gardening Challenge 2026 – a nationwide initiative encouraging city dwellers to transform their balconies, window boxes and outside spaces into thriving green havens. The brief was to raise awareness of the challenge, drive sign-ups, and reach urban residents across key cities in London and Greater Manchester. We targeted flat dwellers, families and nature enthusiasts of all ages living in and around the campaign areas.

THE CAMPAIGN

To engage urban communities and promote participation in the Sky Gardening Challenge 2026, we delivered a targeted print campaign across four key areas: Highbury, Islington and Angel; Archway, Finsbury Park and Arsenal in London; and Oldham, Royton and Shaw; and Salford, Eccles, Salford Quays and MediaCity in Greater Manchester.

Print materials were distributed through our branded display racks, strategically placed in high-footfall community venues including libraries, cafés, leisure centres and restaurants – locations chosen to maximise visibility among local residents and families. The campaign ran over four weeks, ensuring sustained presence throughout the challenge’s launch period.

THE RESULT

Print – All 6,000 A5 flyers and 160 A3 posters were successfully distributed and displayed across all designated locations in London and Greater Manchester, via our branded racks in libraries, cafés, leisure centres and restaurants.

The National Trust were pleased with the campaign’s overall performance, and the print materials were well received across all targeted communities.