The Challenge
Paradise Park is one of Sussex’s leading
tourist attractions. Located on the South
coast, in between Brighton and
Eastbourne, the fun-park lures in
thousands of families throughout the year.
It has a variety of year-round attractions
on offer including, Planet Earth Museum,
home to one of the finest collections of
unique minerals and crystals; planthouses
which showcase an impressive variety of
plants from warm temperate regions in
the world; and a large soft play area
offering fun for all the family.
The South of England has a vast array of
tourist attractions for families. London +
Culture Calling has a long standing
relationship with Paradise Park and works
closely to ensure its visitor numbers keep
on growing each year.
The Strategy
Paradise Park are committed to print
and digital marketing activity. For
2023, London + Culture Calling has
built a marketing plan to help drive
awareness for the park through its
extensive network of print racks –
stretching from London and across the
Southern counties – supported by
digital advertising.
Consumers will be able to pick-up
Paradise Park’s printed A4 marketing
pieces in the following counties:
West Sussex
East Sussex
Brighton & Hove
Mid Sussex
Brighton City Centre
Eastbourne
Bexhill-on-Sea
In addition, London + Culture Calling’s
150,000 newsletter subscribers and
social media followers will also see two
Paradise Park ‘Spotlight’ slots.
The Results
It’s too early in the year to report on visitor
numbers, but we’ll be back later once the sun
has returned and the season is in full swing.