Tina: The Tina Turner Musical

Tina: The Tina Turner Musical is a jukebox musical featuring the music of Tina Turner and depicting her life from her humble beginnings in Nutbush, Tennessee, to her transformation into a rock ‘n roll star.

Now playing at the Aldwych Theatre, London, the shows marketing agency AKA are working with London + Culture Calling to run a significant print and poster campaign across London to drive ticket sales between September and December 2022.

The campaign is far reaching in terms of its London geographical stretch and target audience groups. They include:

– Tourists
– North Londoners
– South Londoners
– Commuters
– Southbank/Bankside & Waterloo
– Central tourists and workers
– Soho, Covent Garden and Piccadilly
– Workers
– Canary Wharf, Limehouse and Isle of Dogs

The plan also specifically targets Arts and Culture Specialist groups in Essex, Kent, and Surrey.

Tourism and Leisure audiences were targeted specifically through our:

– Visitor Attractions Network
– Hotels Network

Southbank & Bankside

Posters were put up by our Outdoor Teams to create strong in venue presence in affluent London areas including:

– Highbury/Islington/Angel
– Clapham/Wandsworth/Battersea
– Wimbledon/Southfields
– Fulham/Barnes/Puntney
– Richmond/Kew/Sheen
– Hampstead/Highgate/Primrose Hill

And in tourist hot-spots including:

– Southbank/Bankside/Waterloo
– Soho/Covent Garden/Piccadilly