The Challenge
Brighton Dome is one of England’s South
coasts’ premier arts venues presenting
over 600 events each year spanning
music, theatre, dance, comedy, visual
arts, film and lots more community based
events.
It’s famed for supporting established and
emerging artists, enabling them to take
the stage, take risks and celebrate a
plethora of arts from – music, theatre,
dance, literature, art to film and much
more across three weeks every May.
Whilst the festival is well established and
attracts a strong crowd each year, the
organisers work hard to build on its legacy
ensuring that the line-up is well attended.
The Strategy
To help drive the festival’s awareness,
London + Culture Calling manage the
print marketing. This entails the
targeted distribution of 7000 A5
brochures in racks spanning:
Brighton’s city centre
Brighton’s suburbs
Hove
County of Sussex
We tailor make a package of print
Networks and Special print runs to help
maximise the effectiveness of Brighton
Dome’s print marketing efforts.
The Result
The new Spring brochure will be live in
London + Culture Calling’s print racks
throughout January and April 2023. We’re
expecting them to fly off the shelves, we’ll
keep you posted!