Seven leading print marketing agencies today announce a new alliance creating the Audience Engagement Network.
The alliance will see the joining of leading arts, culture, heritage, and tourism specialist agencies to create a UK wide print marketing network – The Audience Engagement Network (AEN).
The companies in the alliance include: Derby Arts (Derby), Direct Distribution & Landmark Press(Scotland); Glide Media (South West and Midlands); London + Culture Calling (London, South and East England, and Manchester areas); NPD (North England); and SLB (Leicestershire, Northamptonshire, and Rutland).
The Audience Engagement Network (AEN) will offer UK based arts, culture, heritage, leisure, and tourism institutions the ability to reach millions of consumers nationwide through its extensive network of owned print display racks located in thousands of museums, hotels, theme parks, community spaces and other public venues.
Clients will be offered a breadth of print services from AEN including – the distribution of print marketing pieces in venue racks, direct mail to homes, outdoor posters, hotel bedroom folders, guides and event pack handouts. It will also reach audiences online – driving campaign awareness and ticket sales – through what’s on web sites including culturecalling.com and daysoutscotland.com plus a full gamut of digital advertising opportunities.
AEN commented: “This is a really exciting alliance between 7 of the best print marketing agencies. By joining forces and a shared reputation for quality and reliability we are now able to offer our collective clients extensive UK coverage from North to South, East to West. Post lockdown we want to do our bit to help the UK’s arts, leisure and tourism clients get back to full health and come back stronger. AEN’s partners share the same vision and the know-how to give clients the necessary strategy and reach to deliver growth and move them to a brighter future. ”
Angus White, Chief Executive of Direct Distribution added “We’re thrilled to join forces with like-minded print marketing agencies. The alliance has a combined 120 years’ experience working with arts, culture, leisure and tourism organisations across the UK. Together we can offer scale and more marketing options for all our clients.
Colin Hann, Managing Partner of London + Culture Calling commented “AEN couldn’t come at a better time. The arts, culture, leisure and tourism market has suffered greatly from prolonged periods of lockdown closures. A combined strength of 7 agencies will now help our world-leading industries and well-known organisations to fully recover.
About Derby Arts
Derby Arts is an arts, attraction and events leaflet display company. They display and distribute print marketing in venues across the city of Derby, Derbyshire, and the Peak District via their network of display racks in high footfall areas such as train stations, high street pubs and cafes.www.derbyarts.info
About Direct Distribution & Landmark Press
Reaching the visitor and residential markets across Scotland Direct Distribution and Landmark Press offer 60 years’ worth of experience with over 5,000 displays and effective target marketing. Clients range from VisitScotland and Historic Scotland to the Ambassador group and Firstbus. Their comprehensive services include print display in racks, poster distribution, bedroom folders and guides, experienced on-street teams, door drops and online sites.They are passionate about delivering the best exposure whether it’s for a show on tour, an attraction looking to increase its visitors or an event looking to generate maximum impact. www.directdistribution.co.uk & www.landmark-press.com
About Glide Media
Glide Media specialises in leaflet and brochure display services for the tourism, leisure and entertainment industries. They provide extensive coverage across nine counties in the southwest, the Midlands and South Wales along with visitor information centres nationally. They provide client access to diverse locations ranging from hotels and restaurants to shopping centres, garden centres, theatres and campsites. www.glidemedia.co.uk.
About London Calling Arts
London Calling Arts is the UK’s leading arts, culture and tourism marketing agency. For over 30 years it has worked with the biggest names in the arts, culture and lifestyle sectors including V&A, TATE, National Trust and English Heritage. Through its extensive network of over 20,000 venue partners centred on London, the South, East, Manchester and surrounding areas, it delivers print marketing direct to audiences www.culturecalling.co.uk
In addition, its popular What’s on website, culturecalling.com reaches arts and culture enthusiasts daily offering unbiased and light-hearted editorial to UK wide audiences.
About NPD
NPD has been specialising in leaflet distribution and literature display for the tourism and leisure markets for over 20 years. It has 3 offices strategically placed in Northumbria, Lancashire and Yorkshire offering clients strong distribution on a pan regional or targeted county level. www.npdnorth.co.uk
About SLB
SLB is the leading print marketing distribution and display agency across Leicestershire, Northamptonshire, and Rutland. It works with leading names in the tourism and leisure industries and clients range from theatres and museums to festivals and stately homes. www.slb-leaflet-distribution.co.uk