Here at London Calling we know a fair bit about print. So here are our top tips for putting together the most effective print campaign:
1. Clever design
The most important thing to consider when designing print is that most of the time only the top third of your leaflet will be on display when in our racks. Logos, dates, special offers and anything else that you really want people to know about should all go in that top third so that passers by will be more inclined to pick it up and find out more.
Look at other pieces of print you see around or the kind of venues that attract a similar crowd to yours. What would you be likely to pick up in a rack full of print? What would stand out? Minimal text and strong images often work well, but nothing is better than research – find out what works best for your desired audience.
3. Be clear
What are your goals for the campaign? Is it to attract new audiences, or reach existing ones? Increase sales or grow brand awareness? A campaign without an objective is a lost one, so be clear and convey this when chatting with your Account Manager and we can advise you on the best possible options.
4. Don’t be afraid to be niche
Be as targeted as you like, whether it’s people of a specific age, gender or set of interests. This is all useful information that we can use to find where your audiences are and decide the best print display locations for you.
Even if you don’t have your print produced yet, get in touch and begin planning, as we can recommend the best time for you to get your print out there, reaching your target audiences to have the most effective campaign possible.
So those are our top 5 tips to start off a brilliant print campaign. If you need any advice or have any queries about your campaign, get in touch with your Account Manager or any member of the Client Services team via firstname.lastname@example.org or on 02072 757225.