Culture Calling: Mid – Year Round Up!

With summer now in full swing, we at the Culture Calling team have been reflecting on what has been an action packed start to 2017. From new products and website features to new partnerships, we’ve been travelling all across the UK working on exciting campaigns for our clients. Here’s a quick de-brief of what we’ve been up to since the beginning of the year.

Kicking off with one of our more recent projects, this  July we proudly partnered up with Bristol Pride for one of our Culture Packs; brightly coloured, eye-catching envelopes bursting at the seams with cultural print. Our Culture Calling staff hand these out directly at high footfall cultural events across the country, and at Bristol Pride 2017 our staff handed out 3,000 packs across the day. The Pride Festival provides a variety of theatre, music, comedy and film performances designed to educate, celebrate and raise money to tackle prejudice and this vibrant environment seemed like the ideal event at which to promote the diverse array of arts and culture venues, exhibitions and shows that take place across the South West.

During May, the Culture Calling office became obsessed with all things Fringe as the Brighton Fringe Festival 2017 got underway. As print and digital partners of the festival, the team were busy distributing 100,000 guides in arts, cultural and community hotspots throughout London, Kent and Sussex. As well as building and maintaining the legendary Brighton Fringe poster arch, our digital team were also covering a variety of the eclectic shows on offer through our editorial site, culturecalling.com Additionally, our brand new Culture Calling goody bags made their debut on the opening weekend of the Fringe and were a huge success. Our street team were down in Fringe City handing out the colourful tote bags containing a variety of flyers, brochures, fun merchandise and other exciting goodies from our clients.


Brighton Fringe 2017

We’ve also been working extensively on extending and developing our distribution runs in various areas. The South West in particular has been on our radar for development and we’ve been working with some fantastic clients in Somerset to improve this. One such example is the extensive distribution work we’ve been doing for Wells Cathedral School. Across 280 venues in Somerset, we have been distributing and promoting the school’s events diary. Through meticulous research we have developed neighbourhood runs in Wells, Frome, Taunton, Cheddar, Yeovil and Glastonbury to ensure a wide range of community, cultural and high footfall venues are covered. Similarly, we’ve been extending our reach in Plymouth and the surrounds, researching and implementing campaigns for the Dartington International Summer School. Covering 120 new venues in Torquay, Plymouth and Exeter, we’ve been promoting the school’s summer programme in theatres, schools, arts centres and museums across the South West.

As summer approached, we embarked on our annual digital campaign Midsummer Madness. Across eight days in June, eight amazing competitions were sent to our culturecalling.com subscribers. From BFI tickets with Dustin Hoffman themed cocktails, Weyfest tickets and visits to The Wallace Collection & restaurant on offer, our readers were spoilt for choice! Each company participating received a solus email promoting their offer, as well as website coverage and all the data obtained from the competition opt-ins. With some competitions reaching over 3,000 entrants our Midsummer Madness campaign has been a smash hit! Keep an eye out for information and how to book in for our winter counterpart – the 12 Days of Christmas.


(c) Peyton & Bryne Restaurant. One of the prizes on offer in this year’s Midsummer Madness. 

In other digital news, both our culturecalling.com and londoncalling.com newsletters have received some re-vamps of late. We’ve updated the overall design and are now working with a new format, offering clients the chance to feature in a Premium, Spotlight or Taster story.

Want to find out more about Culture Calling and London Calling print and digital serives? Get in touch today!

van wraps Bristol

Increased Exposure with Culture Calling Van Wraps

We’re always looking for fresh and unique ways for our clients to get ahead of the game with their marketing campaigns. Capture your audience’s attention with a unique, eye-catching, mobile advert; you can now use one of our vans as a blank canvas for your promotional campaigns, taking advantage of the extensive exposure our vehicles enjoy as they zip all over the country every week.

We currently have a total of 8 vans working around England and Wales available for you to totally transform to promote your venue, event, exhibition, show or even a season of shows.

Here are some of our van wraps from Christmas 2016…

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The Snow Queen, Bristol Old Vic, Bristol

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Aladdin, Aylesbury Waterside Theatre, Aylesbury

Where did the idea come from?

In 2015, Bristol Old Vic were looking for a mobile form of promotion for their 250th Anniversary celebrations. When they asked Culture Calling if they could utilise our Bristol van as part of their campaign, our glorious leader, Gary, thought… why not?! As a result, Bristol Old Vic received mobile promotion across Bristol as well as areas of Somerset, Devon and Cornwall. Talk about spreading the word!  We were excited to have something new, fun, and impactful to offer clients, and shortly found that another well-established client, Aylesbury Waterside Theatre , wanted a van wrap for their 2015 pantomime Dick Whittington. What a beaut it turned out to be!

Both clients booked van wraps again for their 2016 Christmas shows. Take a look at Aylesbury Waterside Theatre’s carpool karaoke video, featuring the van wrap itself…

What do other clients think?

“Culture Calling have enabled us to effectively promote shows via van wraps. They are a fantastic quality and perfectly serve their purpose of spreading our message far and wide. Service is always fast and the team are as passionate about profiling our product as we are as a venue.” – Aylesbury Waterside Theatre

 

Book a van wrap!

Want to try a van wrap out for yourselves? Prices start from £1,500. Contact your account manager today for more information about giving our vans your very own promotional makeover!

Top image: Snow Queen, Bristol Old Vic, Clifton Suspension Bridge, Bristol

Working with Macmillan

Adventures of a Culture Calling Distributor

Culture Calling work across a number of sectors other than the arts & culture and tourism & heritage industries. We have been working with Macmillan Cancer Support for around five years, helping them promote their cause and build awareness of the support that is available to people affected by cancer. As part of the distribution campaign, we work with Macmillan to distribute their ‘Questions About Cancer’ print in hard to reach areas across England, Scotland and Wales whilst also providing detailed feedback reports on the campaign. One of Culture Calling’s Distributor & Display Coordinators, Steve Garrood, gives a personal insight into the campaign where we travel up and down the country promoting the work of Macmillan.

Sea view

I’ve been asked to write a few words and include a few photos of what I’ve been up to recently, working as display coordinator for Culture Calling. More specifically, I am going to talk about the annual distribution campaign we deliver for Macmillan Cancer Support, visiting doctor’s surgeries, hospitals and pharmacies.

Well, I covered quite a few hundred miles!

From my home town of Aldershot, Hampshire I’ve been to Shropshire, North Wales, South Wales, Devon and Cornwall. I made overnight pit-stops in towns and little villages such as Much Wenlock, Wem, Llangollen, Abermule, Carmarthen, Llanelli, Torquay, Paignton, Plymouth, Tavistock, Bideford and Falmouth to name but a few.

Misty

My trusty little van has driven through rain, wind, sunshine and snow along the beautiful Welsh mountain paths overlooking the misty Dee Valley. I’ve been up, down and all over the Brecon Beacons, along the cliff paths of Woolacombe, Ilfracombe and Combe Martin Bay. Then I drove through the breath-taking forests of Exmoor and Dartmoor, and along tiny little country roads in deepest Cornwall where (I’ll be honest) I didn’t have a clue where I was. Thank goodness for satnav!

The evenings were fun too. I found many great pubs and felt it was my duty to try them out. Even when I was in the middle of nowhere in Wales I had to walk for half an hour from my B&B, through muddy fields full of sheep in the pitch dark to reach the nearest pub!

All in all, I’ve been having a great adventure exploring new places and driving through some stunning scenery.

bridge

The people everywhere were friendly… even though as always, wherever I go, I was wearing my red and blue Aldershot Town F.C. scarf.

I wonder if we have got any campaigns planned for Dublin? – Now that would be fun!!

sunset

New Vacancy: Digital/Marketing Officer

** The deadline for applications for this position has now passed **

 

We are looking for a friendly and experienced candidate to join our digital team based in our offices in Islington, London.

The role of Culture Calling Digital Officer is a key position in the company, contributing substantially to our success and our digital range of marketing and consumer services. We are looking for someone who has expertise and passion for digital communications, including knowledge of social media platforms, social media metrics, email marketing, website content management and Google Analytics.

The Culture Calling Digital Officer manages the online presence for Culture Calling, through both B2C and B2B channels, including developing and managing our newly launched B2C site CultureCalling.com. The B2B marketing of Culture Calling as a brand and our services is also a vital component of this role and this will involve working closely with the sales/accounts team to develop new strategy and offers. While this role will be centred on Culture Calling, the role will also include working on London Calling initiatives.

This is a great opportunity for someone who has some solid experience and knowledge in our area of activity, and who now wants to take this to the next level, and be part of a growing and innovative team.

See the full job description and find out how to apply.



 

 

New Vacancies: Accounts Management and Sales Posts

**These vacancies has now been filled**

We are looking for three new candidates to join our team at our offices in Islington, London.

London Calling (London focused) and Culture Calling (covering cultural hotspots outside London) are a leading arts, culture and leisure marketing company operating across the UK. This is your opportunity to play your part in the growth of our dynamic company. Following a hugely successful year, we are looking for three ambitious people to join our accounts management and sales teams.

We are looking for individuals who have flair, energy, are confident when dealing with people and who are focused and tenacious. While the three posts are different (but related), and with varying levels of experience/knowledge required, we are looking for account management, sales and marketing experience in all the roles. This can be from any sector.

What is important is the ability to learn quickly about the sectors we are engaged with and to have a flexible and innovative approach to work. We also strongly encourage new ideas and perspectives as we work to further grow and expand our business.

Culture Calling Sales & New Business manager

The role is focused on sales and bringing in new business for the company building on our well established, existing client base. It will concentrate on primarily developing new business outside London as well as some limited account management. This would suit someone who has some good sales experience in any sector and who wants to learn more and contribute to growing work in our sector. The salary range is £22,000 to £27,000 (dependent on experience) with a commission being paid for meeting agreed targets: the more new business that is generated the higher the commission. Find out more.

London Calling Account Manager

This post is ideal for someone already working within account management and sales, who has a track record of success, and who is looking to forge a career for themselves in the arts/leisure sector. This post is concerned with managing and growing the business with an existing portfolio of established clients as well as with sourcing new business. The salary range is £26,000 to £30,000 (dependent on experience) with a commission available related to meeting targets. Find out more.

London Calling & Culture Calling New Business Executive

This role is focused on sales and bringing in new business for the company building on our well established, existing client base. It is a ‘junior’ role to start with and would ideally suit a recent graduate or someone who has had some job experience and who wants to build on this in a new role. The salary range is £20,000 to £24,000 (dependent on experience) with a commission being paid related to meeting targets. Find out more.

If you are interested please provide a short CV that summarises your background and experience, along with a brief note (maximum 350 words) on what makes you a strong candidate for the individual posts. Applications should be e-mailed to tbutler@londoncalling.com.

Closing date 27 November. Interviews being held in early December.

Norman Cook and Dan Stockland

Big Beach Café – Interview with Dan Stockland

Dan Stockland and his friend Norman Cook (Fatboy Slim) have turned a little spot at Hove Lagoon, outside Brighton, into a thriving family destination. We chat about the birth of the Big Beach Café, revitalising the area and what customers really want.

 London Calling: How did the café start out?

Dan Stockland: A little background – my best mate and business partner is Norman Cook – Fatboy Slim. The spot is about three miles outside of Brighton in an industrial area called Port Slade. It’s been deteriorating for a long time. There was a series of businesses here before and the last one was VBites, a vegan café owned by Heather Mills which was obviously an absolute disaster.

She sold up and Norman bought her property. They asked if he wanted the café too, and I suggested we might be able to make it work. I thought families will always go to a local park and buy a coffee and some chips. Brighton has a lot of boutique-y things but where we are is a poor part of town so it was price-focused. Our most expensive item is a fiver, and that’s for a really good burger. We’ve built our business on good value for money.

LC: Can you get everything locally sourced?

DS: Unfortunately it’s not really an option because the really local things are very expensive. We get it all from the local hypermarket. The quality of the food is great though and we use proper grills, nothing’s swimming in fat. We use recyclable packaging as well. We’ve got a good ethical heart to our business.

LC: Do all your profits come from the café?

DS: We have a fully licensed bar which we lease out almost every weekend for peoples’ private parties – 30th, 40th, 50th birthdays – and sometimes weddings and club nights. We’re also looking to put on an annual festival with the Friends of Hove Lagoon.

Now other local businesses have started to move in, too. They’ve put in pedalos nearby, trampolines and a bouncy castle. We had this huge mural from 1999 which was very faded, now we’ve got some young artists rejuvenating it.

LC: Do you feel the café has reinvigorated the area?

DS: Sure. The one before the vegan café killed the whole area off. In the three years since we’ve been here sales have increased a lot. Now people come down, they know we’re here. Brighton’s such a great destination and we’re a bit out of the way, so we’re pleased it’s going so well. We thought the Fatboy Slim angle might have tempted a lot of people down but in fact it’s more locals and regulars who come in.

LC: How big a part has the Fatboy Slim name played in your success?

DS: It has been important but it’s a double-edged sword. Some people are expecting a big flash restaurant owned by Fatboy Slim and really we’re just a bucket and spade café. But with Norman’s profile there’s a lot of goodwill there. There’s an idea that he’s giving something back to the community that nourished him. It’s lovely to know that you’re a part of a community. Norman’s kids will probably come and work for me one day. We have a lot of young kids having their first taste of work with us too.

LC: What’s your favourite thing on your menu?

DS: The bacon sandwich probably, it’s a staple. We looked at doing lots of healthy options and salads, but people really want treats for their kids – cheesy chips, goujons, ice cream, burgers. In the winter when it’s a lot quieter we do lots of amazing stews and different specials every day.

LC: What are your ideas for the future of the café?

DS: We’re looking at building the Big Beach Café brand. With Norman’s connections we’ve been asked to do VIP tents at festivals but we want to establish ourselves locally, maybe having a pop-up Big Beach Café for weddings. At the moment we’re working on a big project to become more community-focused, to get some funding so that small local groups can come when they need a space to meet. I get loads of offers to open another one but we want to get this one really right before we do anything else.

Big Beach Café is at Hove Lagoon, Kingsway, Hove BN3 4LX and open seven days a week, 9-5.30pm.

Pictured: Norman Cook and Dan Stockland
Image credit: Terry Applin

New Vacancy: Sales & Marketing role

**This vacancy has now been filled**

Culture Calling Sales & Marketing Role 

This is a new and exciting opportunity to play your part in the growth of a dynamic arts, culture and leisure marketing company. The role is predominantly sales based and working with the existing set up to bring in new business for Culture Calling.

We are looking for someone who has flair, energy, is confident when dealing with people and who is focused and tenacious. Ideally we would like you to have some sales and marketing experience and this can be in any sector. Equally important is the ability to learn quickly whilst having a flexible and innovative approach to work.

Culture Calling operates across the UK, working with a range of Arts, Heritage, Tourism and Culture clients outside of London. This post is based at our London HQ in Islington, working with a small team alongside colleagues from our sister company, London Calling.

We are open to applications from people who are smart, keen to learn, and energetic. However, areas that we will be taking into account include:

  • Excellent interpersonal and communication skills
  • Your ability to persuade and influence others
  • Some knowledge of sales promotion techniques as well as marketing approaches
  • Ability and intelligence to quickly learn about our business, our market and our products
  • Fluent in spoken and written English
  • Good IT skills
  • Ability to write effective communications

The basic wage is between £22,000 and £27,000 dependent on experience with a monthly commission being paid on meeting targets.

To apply please provide a short CV along with a covering letter (maximum 500 words) on what makes you a good candidate for this post, and e-mail to jclague@culturecalling.co.uk.

Deadline: 17th June 2016, 12pm

We look forward to hearing from you.

Please note, that we may close this vacancy earlier than stated, should a sufficient number of applications be received therefore you are advised to apply at your earliest convenience.

New vacancy: Sales & New Business Manager

Culture Calling Sales & New Business Manager

**This vacancy has now been filled**

This is a new and exciting opportunity to be an important part in the growth of a dynamic arts and culture marketing company. The role is focused on sales and bringing in new business for Culture Calling, building on our well established, existing client base.

We are looking for someone who has flair and energy, and someone who is focused, tenacious and confident when dealing with people (mostly new and potential clients). Sales and marketing experience in a commercial environment is important, as is having a flexible and innovative approach to work.

This post is part of a small team that will work alongside our sales, operations and marketing teams as well as with our related company London Calling.

Responsibilities

  • Present and sell company products and services to new and potential clients
  • Prepare action plans and schedules to identify specific targets and new leads
  • Follow up on new leads and referrals which have been acquired through research activity
  • Identify new sales prospects in conjunction with other staff and contact these and other accounts as assigned
  • Develop and maintain the company CRM systems with new and potential clients
  • Liaise with other staff at Culture Calling and ensure the smooth handover of clients to our client services team
  • Manage service offerings through quality checks and follow-ups
  • Prepare a variety of status reports, including activity, closings, follow-up, and adherence to goals
  • Communicate new product and service opportunities, special developments, information, or feedback gathered through field activity and research to appropriate company staff
  • Assist with and contribute to new and continuing marketing initiatives
  • Represent the company at relevant meetings and events
  • Inspire, supervise and manage any part-time sales staff
  • Other duties as required

Knowledge and Skills Requirements

  • Ability to persuade and influence others
  • Strong sales or sales related skills and experience
  • Excellent interpersonal and communication skills
  • Knowledge of sales promotion techniques as well as marketing approaches
  • Ability and intelligence to quickly learn about our business, our market and our products
  • Fluent in spoken and written English
  • Good strategic sense and the ability to be a pro-active member of the team developing sales and marketing initiatives.
  • Good IT skills with knowledge of databases or the ability to develop this quickly
  • Energy, ambition and ability to get things done
  • Ability to write focused and succinct written communications

The post will be incentivised with a basic wage of between £22,000 and £27,000 dependent on experience and a monthly commission being paid on the basis of meeting and exceeding agreed targets.

The position will require some travel and potential occasional overnight stays, as well as some evening and weekend work.

To apply please provide a short CV along with a covering letter (maximum 500 words) on what makes you a strong candidate for this post, and e-mail to jclague@culturecalling.co.uk.

We look forward to hearing from you.

Closing date: Friday 29 April 12 noon

For further information see our B2B sites:

www.culturecalling.co.uk
www.londoncallingarts.com

 

 

New vacancy: Business Sales Officer at Culture Calling

Culture Calling Business Sales Officer

**This vacancy has now been filled**

This is a new and exciting opportunity to be an important part of the growth of this dynamic art, culture and music based company. The post is concerned with helping to drive through a renewed emphasis at Culture Calling on sales and bringing in new business. This builds on our well-established and successful client base.

We are looking for someone who has flair, energy, is confident in dealing with people (mostly new and potential clients), has imagination, is focused and tenacious. Sales and some marketing experience and knowledge are important, as is having a flexible and innovative approach to work.

This post is part of a new small team that will work closely with our Sales & Operations Director as well as with our related company London Calling.

The post will be based at our Eastleigh office in Hampshire and will be incentivised with a basic wage of £20,000 and a monthly commission being paid on the basis of meeting and exceeding agreed targets.

To apply please send a CV and covering letter to Kerry Nelthorpe via email to kerry@culturecalling.co.uk. 

falling snow

12 Days of Christmas 2015

The 12 Days of Christmas campaign has already been a huge success with our sister company, London Calling. We are now looking for partners to feature in our first 12 Days of Christmas campaign so we can bring our readers a fantastic bundle of exclusive competitions in the run-up to Christmas.

Last year, London Calling received over 18,000 pageviews for the 12 competitions and collected an average of 1,130 entrants each. Read about last year’s London Calling campaign.

“The 12 Days of Christmas promotion was a great way to promote last year’s festive show in the Sam Wanamaker Playhouse. It got us plenty of attention and was a great way to remind people we were staging something a little different” – Chris Adams, Marketing Manager at Shakespeare’s Globe 

Benefit from Culture Calling’s strong online presence and culturally-engaged followers: 
 – Grow your online presence and improve brand-awareness 
 – Create a buzz around your Christmas events in the run-up to the festive season 
 – Collect high-quality data from a large number of competition entrants 

There are two packages available:

Classic Christmas Package : FREE

  • Dedicated competition listing on CultureCalling.co.uk and LondonCalling.com
  • Solus email sent out to our Culture Calling list of 2.5k engaged newsletter subscribers

Jumbo Christmas Package : £240

  • Dedicated competition listing on CultureCalling.co.uk and LondonCalling.com
  • Solus email sent out to our list of 2.5k engaged newsletter subscribers
  • Promoted posts via Culture Calling and London Calling’s social media platforms (60k+ Facebook Likes and 34.5k+ Twitter followers)

Data will be available at an added cost, depending on the number of sign-ups.*

To discuss potential prizes and to book, get in touch with us on sales@culturecalling.co.uk or 023 8178 5390 to speak to a member of the team.

*All customer data will be collected on behalf of every client but clients are not obliged to buy this data. 

Engaging audiences