St Ann’s Hospice

The Challenge

To encourage families, individuals and groups to take part in the St Ann’s Hospice 2018 Obstacolour Run.

With a daily fundraising target of £20,000, the hospice relies heavily on donations and fundraising at events such as this. Any marketing spend needs to be justified and targeted to ensure that there is sufficient return on any marketing activity.

The Strategy

To distribute posters and flyers across Greater Manchester in arts, sport and family friendly venues.

To combine the print distribution with an inclusion in our Manchester Day Parade printed listings guide as the Day Parade attracts a large family audience.

To book an inclusion in our June Families newsletter.

The Results

St Ann’s Hospice have been using the Manchester distribution network for a number of years now and regularly book print distribution, listings guide inclusions and occasional digital bookings.

In addition to the Obstacolour Run, they have used us to spread the word about previous events such as the Manchester Midnight Walk and Paws Spooktacular.

‘As a local charity that needs to raise around £20,000 every day to enable us to continue providing care to our patients, it’s important to us that we are able to raise awareness with as many audiences as possible, and working with the team from Culture Calling has enabled us to do that. They are extremely easy to work with, efficient and supportive, and have helped us to connect with an even wider range of people from our local communities than before‘