The Challenge
To promote the events of Gunnersbury Park and Museum to the local area and community, following its closure and renovation.
To also reach those in the wider area and raise awareness about the various events at Gunnersbury Park & Museum.
The Strategy
We opted for a combination of hyper local door drops and targeted local racked display in surrounding neighbourhoods to effectively raise awareness to the local community about the variety of events at the museum.
Racked display included our Family network which displayed the What’s On guide in a range of excellent family focused venues in London.
The Results
1,000 addresses in the area immediately surrounding the park received direct door drops.
100 high footfall venues in surrounding neighbourhoods were covered and over 130 targeted venues across London were also included. Over 4,000 brochures were distributed across all venues.
“We had been closed for some time for renovation so this campaign was to raise awareness of us ahead of our re-opening. People commented about what a nice personal touch it was to have our leaflet through their door, it made them really feel that we wanted them to come and enjoy our park and museum. We had a fantastic turn out for our first opening weekend and have used London Calling regularly since then to promote our wide range of events”
– Annie Tayler –