How do we reach audiences?
Helping organisations reach the right audiences through print, digital + hybrid marketing.
Whether you’re promoting a theatre season, exhibition, festival, visitor attraction, sporting event or community programme, we help you connect with engaged audiences across the UK. Our services can work independently, or together, creating flexible campaigns tailored to your objectives, audience and budget.
“ Working with London Calling has been a delight. They are efficient, proactive and very personable, we have seen some great results from our print campaigns and look forward to working with them again soon! “
Marketing Manager,
Hamstead Theatre
What we can do for you?
Our services span the full marketing-mix
How can print work for you?
Print Distribution
Put your message directly into the hands
of engaged audiences.
Our UK-wide print distribution services help organisations build awareness, drive attendance and increase engagement through carefully targeted venue networks. From major cities to local communities, we place your marketing materials where audiences actively spend their leisure time.
1 Networks
Reach audiences at scale through our established network of theatres, galleries, museums, hotels, visitor attractions, sports and tourist attractions, and cultural venues.
Target by geography, audience type or campaign objective to ensure your marketing reaches the people most likely to respond.
Ideal for building awareness and reaching large, relevant audiences quickly.
2 Neighbourhood Runs
Target specific towns, boroughs and local communities with precision.
We place your print in carefully selected local venues including cafes, libraries, community hubs and independent businesses, helping you connect with audiences where they live and spend their time.
Ideal for driving local engagement and increasing attendance within key catchment areas.
3 Specials
Connect with niche audiences through bespoke targeting.
From specialist interest groups to lifestyle audiences, we create tailored distribution programmes designed around your campaign objectives and audience profile.
Ideal for reaching highly relevant audiences with greater precision.
4 Posters
Increase visibility through high-impact poster campaigns.
Our teams manage placement across a range of strategic locations, helping your campaign achieve strong visual presence and reinforcing wider marketing activity.
Ideal for boosting awareness and supporting larger campaigns.
5 Door to door distribution
Our targeted door-to-door distribution service delivers your marketing directly to carefully selected households in the locations that matter most to your campaign.
Our team will work with you to identify the right geographic areas and audience profile, ensuring your campaign reaches the households most likely to respond.
Ideal for building local awareness, promoting community events and driving ticket sales.
6 Direct samplings
Put your message directly into people’s hands. Our experienced promotional teams distribute leaflets and marketing materials directly to members of the public in busy, high-footfall locations.
Where permissions allow, we will position teams as close as possible to your chosen location, ensuring maximum visibility and audience engagement.
Ideal for event launches, festivals, exhibitions, visitor attractions, seasonal promotions and product launches.
How can digital work for you?
Digital Marketing
Extend your reach beyond print.
Our digital marketing services help organisations engage audiences online through editorial content, email marketing, social media, data collection and website promotion. Whether used independently or alongside print distribution, these services help create additional audience touchpoints and measurable campaign results.
1 Listings + Competitions
Promote your event through Culture Calling and connect with audiences actively searching for things to do.
Competitions provide additional visibility while helping generate valuable audience data and engagement.
Ideal for driving event awareness, increasing participation and building audience data through engaging promotional activity.
2 Email Newsletters
Reach a highly engaged audience through our regular newsletters.
Target by location, audience type or campaign focus to maximise relevance and response.
Ideal for reaching targeted, culturally engaged audiences and driving traffic, bookings or awareness through trusted recommendations.
3 Solus Emails
Deliver your message directly to our audience through a dedicated email campaign focused entirely on your organisation, event or offer.
Ideal for launches, announcements and ticket sales campaigns.
Ideal for launches, major announcements, ticket sales campaigns and delivering a focused message without competing content.
4 Data Collection
Build your own audience through GDPR-compliant competitions and data capture campaigns.
Create valuable first-party data and develop future marketing opportunities.
Ideal for building valuable first-party audience data, growing your marketing database and supporting future campaigns.
5 Banner Advertising
Maintain visibility across Culture Calling’s digital platforms and keep your organisation front of mind as audiences search for their next experience.
We’ll manage your ad placements to maximise visibility and direct traffic straight to your site – a seamless way to boost awareness and complement your wider campaign.
Ideal for increasing brand visibility, reinforcing campaign messaging and maintaining awareness throughout a promotional period.
6 Targeted Paid Social
Reach the right audiences through geo-targeted and interest-led social campaigns designed to increase awareness, engagement and response.
Ideal for reaching new audiences, promoting events within specific locations and driving awareness, engagement and conversions.
7 Homepage Promotion
Secure premium positioning on the Culture Calling homepage and place your campaign in front of visitors actively planning their cultural activities.
Ideal for maximising visibility, highlighting priority campaigns and reaching audiences actively looking for cultural experiences.
8 Advertorial Features
Tell your story through professionally written editorial content designed to engage readers and drive action.
You can commission a bespoke piece or appear in our popular “Best Of” and local area guides.
Ideal for storytelling, audience engagement and providing deeper insight into your organisation, event or programme.
The best of both worlds
Hybrid Campaigns
Combining the best of print and digital.
Increasingly, the most effective campaigns combine multiple channels to maximise visibility and audience engagement. Our Hybrid Campaigns bring together targeted print distribution and digital marketing to create stronger campaigns, more audience touchpoints and better overall results.
Examples include:
- Print Distribution and Newsletter Promotion
- Print Distribution and Homepage Promotion
- Print Distribution and Social Media Support
- Print Distribution and Advertorial Content
- Print Distribution and Data Collection Campaigns
Campaign enhancements
Add value to your campaign with additional audience networks, digital promotion, targeted audience segments and bespoke marketing support.
Ready to reach the right audience?
Every campaign starts with a conversation. Tell us who you want to reach and we will help build the right combination of print, digital and hybrid activity.
PRODUCT DIRECTORY
Explore our marketing products
Browse the individual print, digital and hybrid options available across our services, from venue distribution and posters to newsletters, competitions, paid social and campaign enhancements.