CAMPAIGN OVERVIEW
THE BRIEF
To engage art enthusiasts and the local community for the Wimbledon Art Fair, we executed an integrated digital campaign staggered over the two weeks leading up to the event, supported by a print distribution.
THE CAMPAIGN
Social media boosting posts promoted the show across the main platforms, complemented by a website event listing on CultureCalling.com to ensure maximum visibility.
In the second week, we featured a Spotlight Story about the event in our weekly newsletter to over 71K subscribers.
Finally, in the days before the show, we released a targeted solus email to our Visual & Contemporary Arts audience to highlight the event.
To reinforce digital activity, A5 flyers were also distributed across our Contemporary Art Network venues.
THE RESULT
Main Newsletter – 28% open rate + 2.2% CTR
Solus Email to London Visual & Contemporary Arts segment – 31% open rate + 2.7% CTR
Social media campaign (two weeks) – 41,212 views + 949 clicks
Print – distributed to all relevant locations included in our Contemporary Arts run.
Attendance at the show exceeded expectations, and participating artists reported positive sales figures.
THE SCOPE
| DURATION: | 3 weeks |
| LOCATION: | Online + Central London |
| DELIVERABLES: | Solus Email Newsletter, Social Media Boost, Website Event Listing, 3,000 x A5 flyers |
”It’s been a pleasure working with Culture Calling. The team has been friendly, approachable, and always clear in explaining next steps. They kindly agreed to support an extra activity we requested, which made the collaboration even smoother.” – Marketing Manager, Wimbledon Art Fair
