London + Culture Calling launches a national campaign to celebrate the creativity, generosity and resilience of the UK arts & culture industries throughout the COVID-19 crisis.
Leading London arts agency, London + Culture Calling has launched a national outdoor marketing campaign giving thanks to UK arts and culture institutions for their goodwill and flexibility in spite of the commercial challenges presented by a society in lockdown.
As theatres, museums and heritage sites across the UK closed their doors to the public in March, many were quick to move what they could online.
Leading institutions including the National Theatre, Royal Opera House, BFI, Sadler’s Wells, BBC Scottish Symphony Orchestra, Bristol Old Vic, Birmingham Museums & Art Gallery, The Lowry and the Laing Art Gallery alongside a plethora of independent performers, have since kept UK audiences’ spirits lifted by unlocking their paid-for subscriber channels.
Audiences have been able to tune into world class theatre performances, operas, ballet, musicals and dance productions including La Traviata and Frankenstein, together with virtual museum tours.
To deliver the campaign, the 30-year-old London based arts marketing agency has secured a slice of Ocean Outdoor’s £10 million free outdoor spend – a COVID-19 driven initiative to support SME’s across the UK.
A partnership with global content agency, CreativeDrive’s London office has facilitated the development of a concept that successfully pays homage to the world-class UK arts & culture industry whilst theatres, museums and heritage sites remain closed for the foreseeable future.
Colin Hann, Managing Partner at London + Culture Calling commented: “It’s been truly heart-warming and inspiring to see many of our most treasured arts institutions, together with out-of-work actors, actresses, comedians and dancers and many more alike, rally to keep UK audiences entertained and their spirits lifted.
“This is an industry which is synonymously strapped for cash and uncertain times lay ahead for the millions of people who work in the sector. Today we’re proud to be able to say thank you for their contribution in helping to keep the nation upbeat.”
CEO of CreativeDrive, Luke Hammersley, added: “We jumped at the chance to partner with leading arts and culture agency, London + Culture Calling, to develop and produce creative for this new outdoor campaign. We have one of the most dynamic arts and culture industries in the world and it’s important that we celebrate its resilience and the value it adds to our lives at a time like this. We must support it for generations to come.”