A 69% email open rate. That’s no typo. How do we do it?
At Culture Calling, we know the value of targeting the right audience. When it’s done well, it can have great results for our clients.
Despite the impact of GDPR in 2018, we’ve seen our newsletter subscribers increase by 15%. We now have 77,000+ active arts and culture subscribers who we’ve divided into 84 segments which are defined by interests or region.
Of 84 email segments, our 10 Core Segments are a selection of our popular and highly engaged subscribers. These are included in our special rate, so that you can optimize spend and reach, and therefore engagement.
For as little as £150, you can reach thousands of people via location and interest through our core segments.
But remember, it’s not all about targeting – it’s about retargeting.
With open rates reaching up to 69%, retarget emails are an effective way to keep your audience engaged and remind them of your event. After all, the more someone sees your content, psychologically the exposure effect is activated and consumers are more likely to engage and take action.
So how does it work from our end?
After sending a solus email promoting your event or venue to an email segment of your choice, we’ll then send out an email to subscribers who opened the original solus email, reaching the people who have already shown interest in your campaign.
The Numbers:
- Our culturecalling.com newsletter has over 77,000 subscribers
- Regional weekly and monthly newsletters regularly have a 12% to 20% open rate.
- Our solus emails regularly have a 20% open rate.
- Retarget emails receive up to 69% open rate.
- 84 emails segments.
Contact our team and they’ll give you more information about all 84 email segments and how we can extend the reach of your campaign.