Royal Mail Market Reach report: measuring mail’s effectiveness with neuroscience

According to Ofcom, 88% of UK adults are online and on average spend 24 hours a week surfing the web, browsing social media or checking their emails. It’s no secret that digital mediums are platforms for innovative and highly targeted marketing techniques. But while we look to evolving technologies for the next step forward in the marketing world, it’s important to also cherish the more traditional, tried and trusted methods, like mail – especially when it’s 33% more engaging than email and 35% more engaging than social media advertising.

As fellow champions of print, Royal Mail Market Reach have delved into the neuroscience behind mail, looking at the deep neural processes that happen when consumers engage with brands through print.

Click here to view the full report.