Culture Calling: Mid – Year Round Up!

With summer now in full swing, we at the Culture Calling team have been reflecting on what has been an action packed start to 2017. From new products and website features to new partnerships, we’ve been travelling all across the UK working on exciting campaigns for our clients. Here’s a quick de-brief of what we’ve been up to since the beginning of the year.

Kicking off with one of our more recent projects, this  July we proudly partnered up with Bristol Pride for one of our Culture Packs; brightly coloured, eye-catching envelopes bursting at the seams with cultural print. Our Culture Calling staff hand these out directly at high footfall cultural events across the country, and at Bristol Pride 2017 our staff handed out 3,000 packs across the day. The Pride Festival provides a variety of theatre, music, comedy and film performances designed to educate, celebrate and raise money to tackle prejudice and this vibrant environment seemed like the ideal event at which to promote the diverse array of arts and culture venues, exhibitions and shows that take place across the South West.

During May, the Culture Calling office became obsessed with all things Fringe as the Brighton Fringe Festival 2017 got underway. As print and digital partners of the festival, the team were busy distributing 100,000 guides in arts, cultural and community hotspots throughout London, Kent and Sussex. As well as building and maintaining the legendary Brighton Fringe poster arch, our digital team were also covering a variety of the eclectic shows on offer through our editorial site, Additionally, our brand new Culture Calling goody bags made their debut on the opening weekend of the Fringe and were a huge success. Our street team were down in Fringe City handing out the colourful tote bags containing a variety of flyers, brochures, fun merchandise and other exciting goodies from our clients.

We’ve also been working extensively on extending and developing our distribution runs in various areas. The South West in particular has been on our radar for development and we’ve been working with some fantastic clients in Somerset to improve this. One such example is the extensive distribution work we’ve been doing for Wells Cathedral School. Across 280 venues in Somerset, we have been distributing and promoting the school’s events diary. Through meticulous research we have developed neighbourhood runs in Wells, Frome, Taunton, Cheddar, Yeovil and Glastonbury to ensure a wide range of community, cultural and high footfall venues are covered. Similarly, we’ve been extending our reach in Plymouth and the surrounds, researching and implementing campaigns for the Dartington International Summer School. Covering 120 new venues in Torquay, Plymouth and Exeter, we’ve been promoting the school’s summer programme in theatres, schools, arts centres and museums across the South West.

As summer approached, we embarked on our annual digital campaign Midsummer Madness. Across eight days in June, eight amazing competitions were sent to our subscribers. From BFI tickets with Dustin Hoffman themed cocktails, Weyfest tickets and visits to The Wallace Collection & restaurant on offer, our readers were spoilt for choice! Each company participating received a solus email promoting their offer, as well as website coverage and all the data obtained from the competition opt-ins. With some competitions reaching over 3,000 entrants our Midsummer Madness campaign has been a smash hit! Keep an eye out for information and how to book in for our winter counterpart – the 12 Days of Christmas.

In other digital news, both our and newsletters have received some re-vamps of late. We’ve updated the overall design and are now working with a new format, offering clients the chance to feature in a Premium, Spotlight or Taster story.

Want to find out more about Culture Calling and London Calling print and digital serives? Get in touch today!