Adventures of a Culture Calling Distributor

Culture Calling work across a number of sectors other than the arts & culture and tourism & heritage industries. We have been working with Macmillan Cancer Support for around five years, helping them promote their cause and build awareness of the support that is available to people affected by cancer. As part of the distribution campaign, we work with Macmillan to distribute their ‘Questions About Cancer’ print in hard to reach areas across England, Scotland and Wales whilst also providing detailed feedback reports on the campaign. One of Culture Calling’s Distributor & Display Coordinators, Steve Garrood, gives a personal insight into the campaign where we travel up and down the country promoting the work of Macmillan.

Sea view

I’ve been asked to write a few words and include a few photos of what I’ve been up to recently, working as display coordinator for Culture Calling. More specifically, I am going to talk about the annual distribution campaign we deliver for Macmillan Cancer Support, visiting doctor’s surgeries, hospitals and pharmacies.

Well, I covered quite a few hundred miles!

From my home town of Aldershot, Hampshire I’ve been to Shropshire, North Wales, South Wales, Devon and Cornwall. I made overnight pit-stops in towns and little villages such as Much Wenlock, Wem, Llangollen, Abermule, Carmarthen, Llanelli, Torquay, Paignton, Plymouth, Tavistock, Bideford and Falmouth to name but a few.


My trusty little van has driven through rain, wind, sunshine and snow along the beautiful Welsh mountain paths overlooking the misty Dee Valley. I’ve been up, down and all over the Brecon Beacons, along the cliff paths of Woolacombe, Ilfracombe and Combe Martin Bay. Then I drove through the breath-taking forests of Exmoor and Dartmoor, and along tiny little country roads in deepest Cornwall where (I’ll be honest) I didn’t have a clue where I was. Thank goodness for satnav!

The evenings were fun too. I found many great pubs and felt it was my duty to try them out. Even when I was in the middle of nowhere in Wales I had to walk for half an hour from my B&B, through muddy fields full of sheep in the pitch dark to reach the nearest pub!

All in all, I’ve been having a great adventure exploring new places and driving through some stunning scenery.


The people everywhere were friendly… even though as always, wherever I go, I was wearing my red and blue Aldershot Town F.C. scarf.

I wonder if we have got any campaigns planned for Dublin? – Now that would be fun!!