Arts and Culture Marketing Round-Up 2

We’ve rounded up our favourite arts marketing advice and tips from the internet to bring you practical advice for advertising and promoting your theatre, art venues, museum, gigs or events.

Here are the most practical and inspiring tips and tricks we’ve discovered in October 2015:

5 Ways to Protect Your Brand’s Online Reputation
A beginner’s guide covering the first steps to take towards creating a strong online brand.
Read it here

An Introduction to Arts Marketing
A fascinating write-up of a talk by Heather Maitland, Associate Fellow at the Centre for Cultural Policy Studies at the University of Warwick.
Read it here

Turn Branding Failures into Successes
Sometimes a marketing campaign or promotion can go badly wrong. This useful document shows how six brands turned failures into successes and analyses the relevance of these examples to arts and cultural organisations.
Read it here

Top CRM Tips
Seven top tips for keeping your CRM healthy and useful as an arts marketer.
Read it here

How to Use Instagram and Pinterest for Your Arts Organisation
In many ways, Instagram and Pinterest are the most natural social media platforms for arts organisations to use since they focus on pictures, eye-catching design and visual marketing. This is a creative introduction into using these platforms to promote your organisation.
Read it here

How to Write a Press Release for an Art Event
This really practical step-by-step guide by the Arts Council takes you through the process of writing a great press release. It’s a very useful resource for anyone getting to grips with PR basics.
Read it here